The new software analytic applications

The new software analytic applications will allow business managers to accurately measure the effectiveness of online sales and marketing campaigns, web site sales efficacy, and integrate back office Business Intelligence data to obtain a 360 degree view of every customer interaction with the company. To do so, the five EAS360o software applications provide the most powerful Business Intelligence capabilities such as Data Extraction, Transformation and Loading, Online Analytical Processing, Data Mining, and Relational Database capabilities.?/p>Different from all other Business Intelligence software packages, the EAS360o applications combine Business Intelligence capabilities with unsurpassed Web Analytics reporting. Visitor profiles, site usage analysis, sales analysis, marketing program measurement, search engine optimization and CRM capabilities are all included within each EAS360o vertical market application.?/p>”We want business managers to judge the effectiveness of online sales and marketing campaigns along more meaningful dimensions than traditional Web Analytics can offer,” said Jon Christensen, CEO and founder of Elytics.

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